The first step to start-up success is an unforgettable business plan that reads great and looks awesome. My business plans are unique because they are easily re-purposable for website content and copy.
Most writers have lots of fancy adjectives and multi-syllabic nouns in their repertoire, but rhetorical devices are often overlooked. Becoming aware of these rhetorical devices can greatly improve writing quality. The best way to learn these devices is to read Mark Forsyth’s book Elements of Eloquence, which describes all of 39 rhetoricaldevices in a entertaining and readable […]