GeauxPoint Consulting connects organizations to individuals in a non-verbal world. Increasingly, consumers are not talking on the phone or in person. Spoken communication is losing popularity to instant messaging, e-mail and social media. The philosophy of GeauxPoint is that this non-verbal reality presents many opportunities.

Speaking is fast becoming the least popular form of communication on cellular phones today, suggests The New York Times. Although cell phone ownership is increasing, actual phone conversations are decreasing. The number of households in the United States that own cellular phones has risen to almost 90 percent. Despite the drastic growth, the number of voice minutes has remained only stagnant.

Further, business traditionally conducted through face-to-face interaction with an agent — such as travel, insurance, and sometimes even medical consultation—is now being completed independently. GeauxPoint recently completed a survey of bank clients and found that most consider independent, non-verbal control over personal accounts via smartphone to be the most important factor in overall satisfaction. In scenarios such as this, “middle-men” experts and sales consultants are being cut out of the picture.

These conditions change the way the concepts of “effective marketing” and “customer service” are viewed. Traditional verbal communication techniques have fallen out of favor with audiences. With more than 13 years of business and technology consulting expertise, GeauxPoint personnel produce benefit from the changing culture. The following are examples of when GeauxPoint consulting for a non-verbal world has been effective:

• Start-up businesses wanting to gain an edge on larger, more slowly adapting competitors
• An insurance agency seeking to insure new generations that have recently entered the market
• A non-profit organizations seeking participation or donations from young audiences

As the business world slowly adjusts to the non-verbal reality, many opportunities exist. GeauxPoint consultants have had numerous successes in helping organizations take advantage of these opportunities. For more information, contact Aaron Blackledge at (225) 802-1805 or by e-mail at aaron@geauxpoint.com.